Resume

The New York Times, T Brand
Director of Creative & Creative Technology [ 2021 – ]
Creative Director, Luxury Category [ 2019 – 2021 ]

Manage 22 Designers, Art Directors, Design Directors, and Engineers, in creating award-winning branded content for the world’s most impactful brands.

Direct the creation of premium custom content executions for the Times’ roster of global luxury advertisers: Audemars Piguet, Cartier, Chanel, Gucci, Rolex, etc.

Operate the department’s Creative Technology team to own the creation, innovation, and development of the Times’ proprietary digital advertising formats.

Oversee The New York Times Advertising brand in its application across the web, sales events,executive presentations, B2B marketing, and beyond.

Freelance
Creative Director [ 2015 – 2019 ]

Provided Creative Direction, and Brand Strategy, in-house and at world-class agencies for clients including but not limited to, Uber, Nike, Samsung, Twitter, and Spotify.

Chandelier Creative
Associate Creative Director [ 2016 – 2017 ]

Led the Creative Team on the agency‘s largest account: Old Navy, creating national television, radio, and digital advertising campaigns.

Armani Exchange
Associate Creative Director [ 2013 – 2015 ]

Revitalized the brand’s creative marketing, and directed the creation of all global print and digital advertising campaigns, editorial photography, e-commerce, in-store signage, packaging, branding, and more.

Digitas
Creative Lead [ 2012 – 2013 ]

Created digital campaigns and created branded content for American Express‘ many entertainment partnerships, including the ‘Unstaged’ concert series, as well as sponsorships of New York Fashion Week, The NBA, and more.

Additonal Experience:
Big Fuel Communications, Associate Content Director [ 2011 – 2012 ];
Momentum Worldwide, Senior Art Director [ 2009 – 2010 ];
TheHappyCorp Global, Designer & Event Producer [ 2008 – 2009 ]

Maryland Institute College of Art
BFA in Graphic Design [ 2004 – 2008 ]

Adam.Okrasinski@Gmail.Com
AdamOkrasinski.Com