Creative director with broad experience in global fashion, jewelry & watches, technology, and lifestyle categories, capable of delivering exceptional branded content, campaigns, experiences, and other transformative creative solutions.

adam.okrasinski@gmail.com

Experience

Nécessaire

Executive cREATIVE Director [2026 – Present]

The New York Times, T Brand Studio

Executive Director, Creative & Creative Technology [2023 – Present]

Creative Director, Luxury & Global Fashion Advertising [2019 – 2021]

Creative Director, Luxury & Global Fashion Advertising [2019 – 2021]

Led 30 Designers, Art Directors, Engineers, and Creative Producers in creating award-winning branded content for the world’s most impactful brands.

Directed the creation of premium custom content executions for the Times’ roster of global luxury advertisers: Audemars Piguet, Cartier, Chanel, Gucci, Rolex, etc.

Managed the department’s Creative Technology team which owned the creation, innovation, and development of the Times’ proprietary digital advertising formats.

Oversaw The New York Times Advertising brand in its application across the web, sales events, executive presentations, B2B marketing, and beyond.

Freelance

Creative Director [2015 – 2019]

Provided Creative Direction, and Brand Strategy, in-house and at world-class agencies for clients including but not limited to, Uber, Nike, Samsung, and Spotify.

Chandelier Creative

Associate Creative Director [2016 – 2017]

Led the Creative Team on the agency‘s largest account: Old Navy, creating national television, radio, and digital advertising campaigns.

Armani Exchange

Associate Creative Director [2013 – 2015]

Revitalized the company’s brand and creative marketing, and directed the creation of all global print and digital advertising campaigns, editorial photography, e-commerce, social, and e-mail marketing, in-store signage, packaging, and more.

Digitas

Creative Lead [2012 – 2013]

Created digital campaigns and branded content for American Express‘ many entertainment partnerships, including the ‘Unstaged’ concert series with YouTube, as well as their sponsorships of New York Fashion Week, The NBA, and more.

Big Fuel Communications

Associate Content Director, Social [2011 – 2012]

Momentum Worldwide

Senior Art Director, Experiential [2009 – 2010]

Education

Maryland Institute College of Art

BFA in Graphic Design with a concentration in Environmental Design [2004 – 2008]

Mit Sloan School of Management

Executive Certificate in Management and Leadership [2024]